Transforming Brands Through Creative Collaboration
Brand Strategy
Brand audits and assessments
Align brand mission, vision, and values
Target Audience analysis and Segmentation
Brand positioning and messaging strategies
Brand guidelines and brand identity
Website and Content Strategy
Content creation and optimization
Blog development, management and content production
Search Engine Optimization (SEO)
Customer experience (CX) and user experience (UX)
Website audit and analysis
Media Planning
Market research and analysis
Strategic media planning and platform selection
Budget allocation and optimization
Negotiation and management of media buying
Performance tracking and reporting
Creative Advertising
Campaign ideation and development
Copywriting and design across various media platforms
Video and audio solutions
Visual storytelling and brand messaging
Social Media Strategy
Customized social media plans
Social media content creation and curation
Audience research and analysis
Paid advertising campaigns (to complement Owned and Earned media)
Performance tracking and analysis
Promotions
Promotional program strategies
Event planning and coordination
Public relations (PR) strategy
Influencer and brand ambassador partnerships
Real Stories. Real Results.
LAND ACKNOWLEDGEMENT
Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.